Conducting an application security assessment is crucial to identify potential threats and determine measures to protect against them, enabling organizations to evaluate their current security posture and take proactive steps to defend against future exploits. A thorough assessment can help identify sensitive data worth protecting, map out the application's attack surface, evaluate application security process pain points, and build a roadmap for eliminating weak points in AppSec processes. Leveraging automated scanning tools, SAST, and DAST testing, organizations can ensure the security of their applications by design and conduct regular assessments to keep security measures up-to-date.