What Is an Agentic Browser?

Agentic browsers, which utilize AI agents built on large language models, are transforming web interactions by enabling autonomous browsing, form-filling, and task completion on behalf of users, fundamentally altering user engagement and commercial dynamics. As tools like Perplexity Comet and ChatGPT Atlas gain traction, with traffic increasing by over 1300% from January to August 2025, traditional analytics tools struggle to differentiate between human and AI-driven site visits, leading to misleading metrics and strategic missteps for businesses. This rapid adoption, with 87% of agent visits being product-related, underscores the urgent need for businesses to adapt by implementing advanced analytics solutions capable of distinguishing human from AI traffic. Failure to address this shift may result in lost sales opportunities and competitive disadvantage, as AI agents could navigate and recommend competitor sites more effectively. Companies must now prepare to optimize their digital environments to accommodate both human users and AI agents, leveraging real-time behavioral data to drive strategic decisions and maintain market relevance.