Snowplow's New Data Modeling Pack and Open Source License Updates

Snowplow has introduced a new Data Modeling pack that offers open-source users access to both existing and new data models, including the Unified Data Model, Media Model, and Video and Media Analytics Accelerator. The Unified Digital Model facilitates seamless cross-platform identity stitching, providing a unified view of customer journeys across web and mobile without the need for complex custom models. This model, along with updates to the media model, is released under a new Personal and Academic License (SPAL), which allows non-commercial use and is part of Snowplow's strategy to help teams extract business value from their data. The Video and Media Analytics Accelerator enables detailed tracking of customer interactions with videos and ads, enhancing user engagement analysis. Snowplow's shift towards this licensing model reflects its commitment to transparency and educational use while offering commercial licensing options for broader applications. The initial models under SPAL include Media, Ecommerce, and Unified Digital models, with more updates planned for future releases.