Snowplow's New Cookie Extension Service Support: Avoid the impact of ITP on cookie expiration

Snowplow has introduced a "Cookie Extension Service" to address the challenges posed by Apple's Safari 16.4 update, which limits the lifetime of server-set first-party cookies to a maximum of seven days under certain conditions. This service is designed to extend the lifetime of cookies up to 400 days, thereby enhancing the ability to track customer journeys and perform accurate analyses across digital platforms. Originally known as 'ID Service', the Cookie Extension Service generates a unique browser identifier and is integrated with Snowplow's latest tracker release, version 3.15, which supports JavaScript and browser tracking. By deploying this service within the same IP space as the main web application, organizations can maintain the effectiveness of their tracking tools despite changes in tracking protection mechanisms like Safari's Intelligent Tracking Prevention (ITP). The deployment can be customized through various methods, such as API endpoints or middleware, ensuring flexibility without requiring changes to existing tracking setups.