Snowplow Named One to Watch In Snowflakeâs Modern Marketing Data Stack Report 2023
Blog post from Snowplow
Snowplow has been recognized as an 'Analytics & Data Capture One to Watch' in Snowflake's Modern Marketing Data Stack 2023 report, highlighting its role in enabling organizations to harness first-party customer behavioral data for real-time personalization and advanced analytics. The report, based on data from over 8,100 customers, outlines ten essential technology categories for effective marketing data stacks, emphasizing the importance of unifying, analyzing, and activating data for revenue growth. Snowplow's new offering, 'Snowplow Digital Analytics, Powered by Snowflake,' provides marketers with a real-time AI-ready data foundation while ensuring compliance and data protection. This application allows organizations to maintain full control and transparency over customer data, enhancing their ability to personalize customer interactions and leverage AI. Snowplow's collaboration with Snowflake aims to deliver best-of-breed marketing data solutions, empowering over 10,000 organizations, including notable names like Strava and Autotrader, to improve customer engagement while adhering to data governance standards.