Snowplow announces the acquisition of Poplin Data and launches APAC operating hub

Snowplow has announced the acquisition of Poplin Data, a Sydney-based data-specialist consulting firm, as part of its international expansion efforts, establishing the Snowplow APAC Operating Hub. This acquisition follows recent expansions in Boston and Berlin and aims to enhance Snowplow's capabilities in the APAC region, particularly in media and retail marketing solutions. Poplin Data brings expertise in algorithmic attribution and extensive experience with Snowplow's platform, which will enhance Snowplow's data modeling capabilities and accelerate the delivery of Data Product Accelerators. The collaboration is set to advance data maturity for clients by focusing on first-party data collection, privacy-compliant practices, real-time data collection, identity merging, and data completeness. This move is expected to make Snowplow's behavioral data solutions more accessible to a global audience, aligning with its vision of expanding data creation possibilities.

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