Snowplow Achieves ISO 42001 Certification

Snowplow announced that its AI management system has been certified to ISO/IEC 42001:2023 following an independent audit by Citation ISO Certification Limited, with the certification effective July 21, 2026 and valid through July 20, 2027. The certification applies to Snowplow’s governance processes for AI used in delivering, managing, and customizing behavioral-data infrastructure, including tracking-plan management, identity resolution, and personalized-interaction triggers, rather than certifying individual products, models, or customer AI systems. ISO 42001 evaluates lifecycle controls such as risk and impact assessment, data governance, supplier oversight, and continuous improvement, and complements Snowplow’s ISO/IEC 27001 and SOC 2 Type II credentials. For customers, the certification can serve as supplier-assurance evidence when establishing AI governance programs or preparing for regulations such as the EU AI Act, though it does not extend certification to their own systems. Snowplow states that customers retain control of behavioral data in their own warehouses or lakes, while its Assistant follows existing permissions, cannot access PII, and requires confirmation before data-changing actions; the company also notes that its certifying body is accredited by a private organization rather than the United Kingdom’s national accreditation body.

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