Modeling behavioral data. Your questions, answered

Behavioral data, when transformed with business logic, is crucial for informed decision-making, and tools like Snowplow and dbt facilitate this process effectively. In a detailed discussion featuring analytics engineers from Snowplow and dbt Labs, key practices for data transformation were highlighted, such as involving the right team members, ensuring rigorous documentation, and conducting regular audits. Common challenges include discrepancies with packaged analytics solutions like Google Analytics and the necessity of balancing business logic between data models and visualization layers. Incrementalization is emphasized for processing efficiency, particularly with high-volume data, while the development of attribution models requires careful consideration of business context and stakeholder collaboration. Snowplow's data governance and validation capabilities make it ideal for mature data needs, offering richer insights compared to other tools. Meanwhile, Snowplow is also developing dbt packages for iOS and Android trackers, and users can explore Snowplow's capabilities through various starting options.