Introducing Snowplow JavaScript Tracker v4: Enhancing Performance, Simplifying Tracking, and Improving APIs
Blog post from Snowplow
Snowplow's JavaScript Tracker v4 introduces a significant performance boost, enhancing event tracking speed by three times through the use of the Fetch API and asynchronous cookie handling, thereby improving site responsiveness and SEO rankings. The latest update also offers modern web capabilities, such as persistent requests during page transitions and streamlined APIs for form and link tracking, which simplify the data collection process. It features enhanced media tracking with updated HTML5 and YouTube plugins, providing richer insights into media playback, and introduces a new filter function for advanced event control, allowing users to implement custom logic for event tracking. These improvements aim to enhance customer experience and data quality while reducing implementation costs, and existing customers can upgrade using an available migration guide.