Introducing Snowplow Digital Analytics, Powered by Snowflake
Blog post from Snowplow
Snowplow has launched Snowplow Digital Analytics, a new application designed for the Snowflake Data Cloud, which allows organizations to gain first-party insights into customer journeys across digital platforms. This application offers real-time analysis of customer data, providing transparency, ownership, and control over data processing and privacy. As Google Analytics transitions from Universal Analytics to Google Analytics 4, Snowplow Digital Analytics emerges as a compelling alternative, addressing concerns about data obfuscation, GDPR compliance, and vendor lock-in associated with GA4. This solution empowers marketing and data teams with core visualizations, real-time enrichment of user journey data, and the ability to build sophisticated marketing analytics and AI models in Snowflake. By re-platforming digital analytics to Snowflake, it offers a scalable and flexible data foundation for Customer 360 use cases, enabling organizations to outperform competitors in customer acquisition and experience optimization. Snowplow Digital Analytics is designed to be AI-ready and provides a modular architecture with pre-built analytics components, easing the development process and accelerating insights for users.