Introducing Agent Intelligence: See How AI Platforms Use Your Site

Snowplow’s Agent Intelligence is a paid add-on for Snowplow Cloud and Private Managed Cloud that captures AI-agent traffic at the CDN layer, allowing organizations to measure visits that traditional JavaScript-based analytics often miss. It distinguishes known AI agents by platform, operator, and purpose, including model training, AI search indexing, user-requested page fetches, link previews, and conventional search indexing, while connecting this activity to AI-referred human visits in a Snowflake warehouse. The product helps teams identify pages heavily accessed by agents, content ignored by agents, AI platforms that generate referral traffic, and changes in AI visibility over time, though CDN request counts should be treated as directional lower-bound estimates. Its components include CDN trackers, an agent-classification enrichment, and an incremental dbt analytics package that produces BI-ready tables, complementing rather than replacing client-side tracking. Setup requires a Snowflake warehouse, CDN tracker deployment, enrichment configuration, and execution of the data model, with availability through a 14-day Snowplow trial.

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