GDPR: How to optimize your Snowplow strategy and future-proof your company
Blog post from Snowplow
Adopting a multiple data pipeline approach is essential for companies to comply with varying data privacy laws, particularly between the EU and the US, where different regulations like the GDPR and the CLOUD Act impose distinct requirements. The EU's General Data Protection Regulation (GDPR) grants citizens extensive rights over their data, mandating companies to protect personal identifiable information (PII) rigorously, as seen in cases where companies like Amazon and WhatsApp faced significant fines for non-compliance. In contrast, the US CLOUD Act allows government access to data without notifying the data subject, leading to conflicts exemplified by the Schrems II ruling, which invalidated the Privacy Shield framework for data transfers between the EU and the US. The French CNIL and Austrian DSB have enforced GDPR more strictly, highlighting the need for companies to adopt proactive data sovereignty strategies. Utilizing tools like Snowplow to create separate data pipelines for different regions can help mitigate risks associated with data transfers, ensuring compliance and allowing companies to manage data according to local laws while maintaining control over where and how data is stored and processed.