Event Studio and Tracking Plans: What’s changing February 2

Snowplow is renaming two key components of its platform to better align with industry standards and user understanding, with "Data Product Studio" becoming "Event Studio" and "Data Products" changing to "Tracking Plans." These updates are intended to more accurately reflect the functions of these features, with "Tracking Plans" aligning with industry terminology and "Event Studio" describing its role in designing and managing tracking implementations. The renaming is purely cosmetic, with no impact on workflows, data, or access, and all functionalities remain intact. The changes will be gradually implemented across Snowplow's website, documentation, interface, and support materials by February 2nd, and users are encouraged to contact their customer success manager or support for any queries.