Data Quality Management for the Agentic Era: 2025 and Beyond

In 2025, Snowplow revolutionized data quality management by making it proactive, with innovations like AI-assisted tracking design and tools for real-time monitoring, enabling teams to identify and address data quality issues before they impact analytics and models. Key advancements included the MCP Server for faster tracking design, the Snowtype tool for type-safe tracking code, and a Data Quality Dashboard for real-time visibility into data issues. These tools helped prevent mistakes at every stage, from design to analysis, and ensured high-quality, trustworthy data for applications like machine learning and personalization. Looking forward to 2026, Snowplow aims to further enhance data quality management by introducing capabilities that validate not just data structure but business logic, and by expanding AI assistance across the data lifecycle to streamline processes and ensure data completeness. These developments are seen as essential for supporting AI-driven applications that require reliable behavioral data.