Build powerful AI data applications and composable CDPs with Snowplow and Databricks

Databricks, recognized as the first and leading data lakehouse, is being utilized by over 7,000 organizations to unify their data storage and power AI, while Snowplow provides behavioral data which is a strong predictor of customer behavior. Snowplow has integrated with Databricks, allowing users to seamlessly load predictive and AI-ready behavioral data into Databricks to power AI/ML data applications and advanced analytics, streamlining the process of data preparation. This integration supports a composable Customer Data Platform (CDP) approach, enabling businesses to maintain a single customer view within their data storage solutions while prioritizing customer privacy. With AI-ready data, users can focus on feature engineering and model training without extensive data cleaning, using advanced tools like Tensorflow and Pytorch within Databricks. The collaboration between Snowplow and Databricks enhances the ability to create data-intensive applications, ensuring data reliability, compliance, and observability, while leveraging Databricks' capability to standardize the ML lifecycle. Additionally, the partnership supports businesses in moving away from traditional CDPs by offering a flexible, integrated approach to managing customer data and insights.