‘Tis the Season for Data Quality’: Unwrapping Snowplow's Data Quality Roundup for 2024

In 2024, significant advancements in data quality and governance were made through the introduction of new tools and features by Snowplow's Data Product Studio, aimed at preventing costly downstream data issues. The year saw the release of Source Applications, which organize and manage data products and tracking more efficiently, while templated data products and data product cloning ensured consistent quality and accelerated project timelines. Developers benefited from Git-backed workflows, bringing software development best practices into data management, and a proactive quality management system was introduced to handle schema evolution with minimal disruption. Enhanced search and filtering capabilities made data management easier, and the Snowtype tracking code generation tool was upgraded to include comprehensive client-side validation across multiple platforms, ensuring high-quality data collection from the start. As the year concluded, Snowplow reaffirmed its commitment to integrating data governance into data collection processes, emphasizing quality and successful data implementations.