Announcing Smarter, Actionable Alerts for Greater Data Quality

Snowplow has introduced Failed Event Alerts as a proactive enhancement to its Data Quality Dashboard, addressing the challenge of reactive data quality monitoring that often results in delayed issue resolution. This new feature allows teams to create custom, filterable alerts based on specific criteria such as App ID, Issue type, or Data Structure, which can be integrated directly into existing communication tools like email and Slack. By providing context-rich notifications, the alerts are designed to reduce noise, enhance data ownership, and accelerate time-to-resolution. An upcoming feature will include volume-based thresholds to help teams quickly identify critical issues. Current Snowplow BDP customers can easily activate this feature through their Snowplow Console, enabling them to set parameters and choose notification channels for tailored alerts.