Going from one deploy a quarter to once a week at Reciprocity

In this article, Don Brown shares his experience transitioning from quarterly deployments to weekly ones at Reciprocity. He emphasizes that the process of increasing deployment frequency is not only technical but also involves cultural and communication aspects. The sales, marketing, and project management teams had to adapt their processes to accommodate more frequent changes. Overall, the shift required a rethinking of many company processes beyond just the engineering department.

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