SQL has proven its ability to scale and meet today's needs, as seen in the success of SingleStore, a distributed SQL database that has gained popularity despite being overshadowed by NoSQL alternatives. The resurgence of SQL is driven by companies looking for scalable and flexible solutions, such as Teespring, which chose SingleStore for its ANSI SQL support and dynamic querying capabilities. As the market shifts, we are seeing the emergence of new trends, including the addition of SQL layers on top of Hadoop platforms and the incorporation of SQL into NoSQL databases, but experts like Gartner predict that these solutions will eventually become less relevant as multiple data models become integrated into a single platform. SingleStore's multi-model approach has been validated by its success and is seen as a key factor in its growth, with the company remaining confident in the future of SQL and continuing to champion it as the lingua franca of the database world.