The Database of Now delivers operational insights by providing current business state information to help businesses identify crucial moments and capitalize on them. It achieves this by simplifying data infrastructure for diverse workloads across various access styles, patterns, and types, gaining advantages in speed, scale, and simplicity for data professionals, application stakeholders, and end users. This approach is critical in time-critical "Now scenarios" where real revenue is lost or gained in a split second, affecting customer experience, law enforcement, and public health outcomes.