Data normalization is a process of organizing data in a database to minimize redundancy and ensure the highest level of integrity. It involves designing schemas in third normal form, which eliminates update, insertion, and deletion anomalies. Normalization helps ensure that data is not unnecessarily repeated within a database, and inserts, modifications, and deletions only have to happen once in a database. Star schema is an approach of arranging a database into fact tables and dimension tables, often implemented in a denormalized fashion with relaxed normalization rules, but can be combined with normalization for better performance and scalability. SingleStore provides a simple and easy way to achieve a standard data model that leverages the relational capabilities of ANSI SQL, delivering performance and scalability benefits.