Facebook, a leading social media platform, is leveraging its in-house solution Scuba to gain a competitive advantage through real-time data fusion and analytics. The company's engineers are utilizing Scuba to process "hot" data, which is deemed more valuable for daily/weekly/monthly monetization, while also utilizing the system for ad-hoc analysis of arbitrary datasets. Facebook's approach to real-time data fusion has been successful in enabling its engineers to make better decisions, with over 50% of the company's engineers now relying on Scuba's capabilities. This approach is notable as it contrasts with traditional enterprise approaches to data processing, which have struggled to overcome performance bottlenecks and consolidate data into centralized repositories. SingleStore, a commercial solution developed by Facebook, has enabled SQL to break free from "the box" by leveraging distributed computing cores for in-memory database transactions, allowing for real-time analytics and data fusion capabilities.