There is nothing more challenging and exciting than experiencing hyper growth at a technology company. As users adopt a technology platform you have to rebuild the technology plane while flying it which can be a harrowing process. Many companies face common challenges while scaling, including team structure and communication issues that slow down iteration speed. Small teams are often the most effective, with an ideal size between two and ten people, allowing for organic communication and problem-solving. Large teams can become disjointed, but can be decomposed into smaller autonomous teams. To maintain a high-quality product and quick pace of delivery, automation is crucial, as quality is free and better software builds lead to faster iteration and testing. A unique engineering culture must be built and maintained through discussion, principles, and practice, focusing on autonomy, mastery, and purpose for each engineer and team. This can be achieved by investing in technical infrastructure that supports iteration, such as distributed storage and scalable computation systems.