There is a lesson in the story of London's thriving black cabs, which have survived disruption from ridesharing by adapting to technology while maintaining their human touch, including extensive training and deep knowledge of the city. The experience offered by traditional taxi services can provide a way for businesses to withstand new technologies through superior customer experiences. In contrast, rideshare companies with basic GPS systems lack the personal touch that black cabs have managed to preserve. London's black cab industry is an example of how competition can drive innovation and resilience, highlighting the importance of staying adaptable in a rapidly changing world.