The database industry is seeing a surge of announcements that mimic the features and capabilities of SingleStore, a distributed in-memory database. Oracle and SQL Server have introduced in-memory storage engines on top of their existing disk-based storage, while Apache Spark 1.0 includes the alpha version of Spark SQL, a powerful query language. SAP has also launched HANA Cloud Platform-as-a-Service, a cloud-based version of its popular HANA database. Meanwhile, SingleStore continues to innovate and offer a distributed database that is designed for real-time applications and can handle large volumes of data with ease. The company believes that Hybrid Transaction and Analytical Processing (HTAP) will become increasingly important in the future, allowing organizations to extract more value from Big Data and drive innovation.