The data warehouse as we know it has changed due to growth in data size and complexity, migration to the cloud, and the rise of real-time use cases, forcing enterprise organizations to expect more from their data warehouse. Gartner's latest Magic Quadrant Report has dropped data warehouse from its title and graduated to Data Management Solutions for Analytics, expanding the types of vendors covered and making inclusion criteria significantly more challenging. Real-time data has emerged as a top priority for data and analytics leaders, with high availability master data being a key capability as data volume, velocity, and variety increases. Multidomain and multivector MDM enable digital business to advance from collecting data for a single domain to connecting several domains, while improved packaged industry MDM solutions accelerate time to value and enable successful MDM programs. SingleStore has been positioned as a Challenger in the Magic Quadrant, citing broad use-case support, flexible deployment options, real-time processing, and customer engagement as factors leading to its movement to the top half of the quadrant.