At SingleStore, collaboration is key to driving innovation and delivering exciting products. The company recently hosted its first-ever internal "demothon" where global solutions engineering teams came together to build demos showcasing the latest features of SingleStore 8.1. This event aimed to address the challenge of keeping demos up-to-date and providing clear stories about how SingleStore can solve business problems. With a focus on relevance, innovation, and business value, the teams received over five times more ideas than they could build, resulting in a renewed sense of collaboration and excitement within the organization. The outcome is a series of rich capabilities to showcase with customers, built through modular demos with versioning, collaboration, and access to a tech ecosystem. This approach will continue with the launch of SingleStore Hands-On Labs, providing a platform for solution engineers to build and share demos with just three clicks.