SQL is the dominant approach to data processing, and SingleStore has stayed true to this approach. The company is exploring in-memory architectures as a key technology for future computing. Lambda architecture is another area of focus, with SingleStore helping to break down its complexities. The industry is also seeing a resurgence of interest in traditional database technologies, such as caching and high-speed counters. Geospatial analytics is becoming increasingly important, particularly in real-time applications. SingleStore's ecosystem fits into a larger market landscape, including HANA and Hadoop, and the company has partnerships with Oracle to help customers get the most out of its technology.