Why CROs Urgently Must Change Their Approach to Data

Chief Revenue Officers (CROs) face the challenge of relying on outdated and disjointed data from sources like Salesforce and spreadsheets, which hinders effective decision-making in rapidly changing markets. The modern CRO's role extends beyond simply driving sales to ensuring revenue is generated efficiently and predictably, focusing on precision and repeatability. Organizations often miss opportunities by only reviewing data quarterly, prompting the need for real-time data analysis. Sigma offers a solution by empowering individuals across the organization to conduct their own analyses, leading to continuous strategic planning and proactive decision-making. This approach integrates comprehensive data sets and captures human context, which is pivotal for making informed decisions that drive both growth and efficiency.