Why Building AI Apps Is Your Next Competitive Edge

A personal experiment at Sigma led to the creation of AI apps like SE Buddy and AE Buddy, which have enhanced sales processes by analyzing sales calls with frameworks like MEDDPICC and internal best practices. These AI coaching apps, built using live data from the warehouse, allow business users to become the builders, creating a new discipline where AI serves as an operational layer between data and frontline processes. This approach has resulted in faster deal closures and significant pipeline increases, highlighting the potential of AI to transform decision-making. The development of AI apps has shifted the competitive landscape, emphasizing the importance of speed and iteration in capturing institutional knowledge and improving business operations. With AI apps embedded in workflows, companies gain a competitive edge by outlearning and outmaneuvering others, and Sigma encourages businesses to start building these apps, leveraging their AI Builder tool for ease of development.

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