What Happened at Workflow 2026: Insights from Sigma’s First User Conference

Sigma's first in-person user conference, Workflow 2026, in San Francisco gathered 400 builders, engineers, and data leaders to explore how users are developing AI applications directly on their cloud data warehouse. This event marked a significant step forward from the previous virtual conference in 2025, featuring executive keynotes, product announcements, hands-on builder sessions, and customer stories. Sigma CEO Mike Palmer opened the conference, highlighting the integration of AI across the platform with a framework—Discover → Build → Act → Scale—that allows users to create applications and workflows without leaving Sigma. Notable sessions included insights from Kevin Boller of FloSports on how his team uses Sigma for demand forecasting, as well as previews of upcoming capabilities like Sigma Agents, AI Query File Uploads, and Scheduled Actions, among others. Attendees engaged in practical training, learning to build AI apps and workflows, and witnessed demonstrations of how Sigma can transform traditional dashboards into interactive applications. The event concluded with a Builder Challenge, where participants created AI apps in real-time, showcasing Sigma's potential to replace departmental SaaS with custom-built solutions. The conference's success is a testament to the growing momentum of the Sigma community, with future developments teased for the upcoming Spring Product Launch.