The Myth Of Self-Service Analytics: How To Actually Get More Value

Organisations face challenges in truly enabling self-service analytics despite investments in modern BI tools, as most traditional platforms only fulfill a small portion of the demand for insights, often leaving 70% unaddressed. While power users manage some additional analytics needs, the majority of business users resort to inefficient and error-prone methods like spreadsheets. Sigma, a next-generation analytics platform, addresses these challenges by offering a spreadsheet-based interface familiar to users, direct access to granular data from cloud data warehouses, and native support for data input and management. This approach allows organisations to overcome the limitations of traditional BI tools and provides a genuine self-service analytics solution, empowering users to derive meaningful insights and make informed decisions.