The Missing Link in Business Intelligence Is Speed

FCP Euro, an e-commerce platform for European replacement car parts, recognized the need to evolve its data strategy to support the company's growth, beginning with the establishment of Snowflake as their cloud data warehouse. While initial efforts focused on SQL training, it became clear that not all team members were willing or able to learn it, leading to the exploration of more user-friendly tools. Power BI was initially considered but deemed too complex, even by the software engineering team. In contrast, Sigma was well-received due to its intuitive, spreadsheet-like interface that facilitated deeper insights and served as an intelligence hub. This transition was crucial in the fast-paced e-commerce environment, where immediate data insights are essential to remain competitive, as delays in actionable insights can result in lost business opportunities.