Sigma's Hyegin Cho on Logistics Analytics and Supply Chain Optimization

Hyegin Cho, a logistics optimization analyst, discusses the challenges faced in logistics analytics and how a tool like Sigma could have transformed their operations. Cho highlights the importance of logistics analytics in optimizing supply chains, emphasizing the role of big data and business intelligence in offering a competitive edge by enabling data-driven decisions. During their tenure, Cho faced significant challenges such as handling ad hoc data requests, limited resources, and the inefficiencies of existing tools like Tableau and Google Sheets, which were inadequate for deep data exploration and often led to overwork. The absence of real-time data tools for monitoring in-transit shipments across multiple time zones posed additional challenges, as timely notifications for critical shipments were essential. Cho believes that Sigma could have alleviated these issues by providing a single source of truth, simplifying the process of drilling into underlying data, and allowing non-technical users to generate insights independently, thus freeing up time for more strategic projects.