Sigma Announces Expansion to AWS UK

Sigma's deployment in AWS UK enhances its market reach by catering to Snowflake's UK-based customers, meeting regional data residency and GDPR compliance needs. This expansion allows UK businesses greater control over data storage by keeping data within the UK, though current customers cannot move existing instances to the UK region yet, with options being considered as demand grows. The deployment currently lacks support for Audit Logging due to strict PII rules, and UK support hours remain 6am-6pm PT. Automatic routing based on data region for instance switching is also unavailable. New users can start with a free trial and work with a Sigma representative for UK deployment.