How I Turned Our Data Warehouse Into an AI Coaching Engine

The creation of SE Buddy, an AI-driven coaching tool, revolutionized the way Solution Engineers (SEs) at Sigma improve their sales skills by analyzing and providing feedback on sales calls. Developed as a side project, SE Buddy leverages Sigma's AI Query function to process large volumes of sales conversations stored in a cloud data warehouse, offering real-time coaching across six specific dimensions such as discovery and objection handling. This tool accelerates the skill development of SEs, helping them progress from unconscious incompetence to conscious competence, which in turn speeds up deal progression by 15% and enhances the overall performance of the sales team. SE Buddy's success has prompted interest from other departments, illustrating the potential for AI to transform various organizational processes by providing scalable, secure, and tailored feedback. The initiative underscores the strategic advantage of operationalizing AI in business processes to maintain competitiveness.