Executive dashboards: What they are and how to build one

Executive dashboards provide senior leaders and boards with a concise, governed view of enterprise-wide performance indicators such as revenue, cash, pipeline, retention, and headcount, typically limiting the display to five to eight decision-relevant KPIs. Unlike operational dashboards, which contain numerous frequently refreshed process metrics for frontline teams, executive views emphasize rapid interpretation, comparison with plans or prior periods, and the ability to drill into underlying causes. Their effectiveness depends on shared metric definitions, direct connections to governed warehouse data, clear ownership, automatic refreshes, and layouts designed for a quick read, while manual exports, inconsistent calculations, and stale snapshots can undermine confidence. The text recommends beginning with the recurring decisions leaders need to make, selecting only metrics that support those choices, and tailoring views to functions such as finance, sales, operations, and HR. It presents Sigma as a warehouse-native analytics platform that supports live queries, inherited security controls, collaborative input tables, AI-assisted analysis, and board-ready reporting intended to keep dashboards and exported materials consistent.

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