Sequin, a company that streams data from platforms like Salesforce, Stripe, and AWS, initially sought to utilize Salesforce's /updated endpoint to efficiently retrieve recently updated records using caller-defined time intervals. However, challenges such as API rate limits, a 30-day restriction on start dates, and the need for flexibility led them to pivot towards using the /query endpoint, which allows for more powerful and versatile SOQL queries. This approach enables Sequin to fetch records with greater flexibility, avoid duplicate data, and manage customer syncs more effectively, using techniques such as FIELDS(ALL) to retrieve all fields and incorporating conditions like LastModifiedDate to ensure comprehensive data retrieval. Additionally, the /query endpoint facilitates related data extraction and handles deleted records efficiently, offering a consistent strategy for pagination and data management across various call types.