How to Build Powerful Sales Apps in Retool: Unleash your Salesforce Data with Sequin

Sequin offers a streamlined solution for building high-performance applications with Salesforce data by bypassing the limitations of Salesforce's native SOQL for querying and leveraging SQL instead. This approach addresses common Salesforce issues such as high user costs and the need for specialized knowledge in proprietary languages like Apex and Lightning. By syncing Salesforce data to a Postgres database, Sequin facilitates seamless integration with platforms like Retool, allowing developers to use familiar SQL to create custom applications without incurring additional Salesforce fees. The integration enables real-time data synchronization between Salesforce and Postgres, providing the capability to both read and write data using SQL, which simplifies development and enhances functionality. The tutorial elaborates on constructing a lead enrichment application using Retool and Sequin, illustrating how developers can employ SQL for complex queries and incorporate additional features such as AI-generated sales pitches, ultimately optimizing the user experience and expanding the capabilities of Salesforce data management.