This is a conversation about the challenges of building a compelling product story for Sentry, a developer tool, as it relates to addressing key problems faced by developers. The team recognizes that they have not yet solved the core problem of informing developers about relevant issues after a new release, and are now pivoting resources towards completing this vision, codenamed Workflow 2.0. This project aims to deliver an experience that ensures developers are informed about relevant issues and expand the Issues product to cover additional concerns, including performance issues. The team is seeking to create great outcomes by focusing on building a product that customers love, rather than simply optimizing the bottom line. They plan to execute on this project with a focus on delivering substantial, incremental value on a monthly basis.