Sentry values software freedom for users, but not necessarily in the same strident terms as the Free Software movement. They prioritize access to technology and knowledge for developers, as well as sustainability for maintainers. The company was founded by David Cramer in 2008 and has since become a successful business around the project, with hundreds of others contributing over the years. Sentry relicensed some core repos under the Business Source License (BUSL-1.1) to protect itself from exploitation, but now gives away significant amounts of money to non-commercial projects. The company is exploring ways to move forward in building a shared understanding of Open Source values and philosophy.