Continuous shipping is a shortened feedback cycle that aims to minimize risk, increase productivity, and improve customer sentiment by allowing teams to quickly iterate on their work. The process involves integration, deployment, monitoring, and feedback, with the first two elements being covered in this article. Integration is crucial as it ensures tools play nicely together, but it can be a rigorous and time-consuming process that requires a change control process. This process allows teams to do their best work while making minimal interruptions to everything else. A successful integration phase comes down to verifying changes via automated testing and determining whether the change can be merged. Deployment is also critical as it fosters builds that are repeatable, minimizes risk through rollout strategies, and requires blocking deployments that haven't passed verification. The deployment phase lacks technological resources, but products like AWS, Azure, and Google Cloud Platform can provide the necessary control for larger projects.