Monitoring and feedback are crucial components of a successful continuous shipping process, enabling teams to minimize risk, increase productivity, and improve customer sentiment. By integrating monitoring tools such as Sentry, Prometheus, and Datadog into the application and systems, teams can quickly identify issues, automate problem-solving, and deploy changes with confidence. Root cause analysis and high-level tracing are also essential for understanding complex problems and identifying the root cause of errors. The feedback phase involves proactive customer support, automation, and alerts to resolve issues efficiently and reduce friction. By leveraging these tools and strategies, teams can modernize their development processes, improve productivity, and deliver faster, more reliable software releases.