The company behind Sentry, a popular open source error tracking and monitoring tool, has maintained its commitment to building a viable business while operating as an open source project. The term "Open Source" is often misunderstood, with people asking why the software is free, rather than understanding the concept of sharing knowledge and discoveries. This philosophy has led to the adoption of open source technologies by major companies like Microsoft and Apple, driven in part by the freedom of choice it provides. Sentry's business model supports its distribution, license, and ethics-driven approach, with a top-down product roadmap guiding development and a strong stance on prioritizing features that evolve its hosted service. The company aims to provide the best possible experience for users, whether they use the open source project or its hosted service.