This is a major overhaul of Sentry's Performance Monitoring product, introducing Dynamic Sampling which moves beyond traditional static, magic number sampling, offering flexibility and reducing configuration complexity. The new approach aims to maximize the value of all data seen by Sentry, with intelligent decisions on baseline sample rates and adaptive sampling to capture more value when it makes sense. This change has significant implications for pricing and packaging, as the value of a stored event is enormous but the value of the total stream of data is minimal, requiring a fundamental shift in the business model. The feature is currently available to new customers and will be rolled out to existing customers with opt-in options, offering transparency and controls to influence sampling decisions.