We rebuilt the template editor

A new messaging template editor adds live channel-specific previews, in-message editing for WhatsApp headers, footers, media, and buttons, real-time compliance checks, and copy-ready API code for creating and sending templates. Templates can use shared text across WhatsApp, SMS, and MMS or customized channel versions, while named variables remain consistent in the editor, previews, and API calls. WhatsApp checks reflect Meta’s approval rules for categories, language, content, and variable density, while SMS and MMS checks identify carrier concerns such as missing opt-out language and potentially blocked trigger words. The editor also displays SMS encoding and multipart costs, highlighting characters such as emojis or curly punctuation that reduce character limits and offering plain-text replacements. AI tools can draft or revise messages, while developer panels provide template JSON and post-save sending examples in several programming languages. Templates remain subject to final review by Meta, carriers, or Sent, and changes apply across all sender profiles within an organization.

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