Sent is now a native app on Zapier

Sent’s Zapier integration enables users to connect SMS, WhatsApp, and RCS messaging with CRM, calendar, database, and other business tools without hosting webhooks or maintaining custom integration code. Sent can function as a Zap action for sending messages, as an instant trigger for inbound messages or delivery events, and through search or lookup steps for finding contacts, messages, activity, and account details. Common workflows include texting new leads, sending appointment reminders, recording replies in CRM systems, confirming task completion after delivery, posting inbound messages to Slack, logging them to spreadsheets, or creating support tickets based on keywords. Sent actions are also available to MCP-compatible AI agents and TypeScript services through Zapier, with Zapier managing authentication and permission scopes so API keys are not exposed. Users must still meet messaging compliance requirements, filter event triggers carefully because they fire for every status change, ensure they use the latest Sent Zapier app version, and monitor Zapier task limits as message volume increases.

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