RCS vs SMS: what's the difference and which should businesses use?
Blog post from Sent
SMS remains a widely supported, text-focused channel suited to straightforward business communications such as verification codes, delivery updates, appointment reminders, alerts, and confirmations, while Rich Communication Services (RCS) expands native messaging with images, video, rich cards, carousels, branded experiences, read receipts, typing indicators, suggested replies, and actionable buttons. Defined across networks and devices through the GSMA Universal Profile, RCS Business Messaging allows companies to create more visual, interactive, and conversational customer journeys, including product promotions, booking flows, support interactions, and travel or retail updates. Neither channel is universally superior: SMS offers simplicity and broad reach, whereas RCS is most useful when branding, media, or customer actions within a conversation matter. Businesses can combine both channels and use capability discovery and fallback mechanisms to deliver SMS when recipients cannot receive full RCS experiences, while newer GSMA Universal Profile releases continue to improve media, interoperability, business messaging, and security features.
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