Keren Fanan and Hadar Geva on Reinventing Frontend with MyOp

In an episode of Semaphore Uncut, Keren Fanan and Hadar Geva, co-founders of MyOp, discuss challenges in frontend engineering and introduce MyOp as a solution for evolving UI components without constant rewrites. Drawing from their experiences at companies like Get, Moon Active, and Wix, they highlight how frontend systems often become rigid due to framework upgrades and legacy code. MyOp offers a frontend development platform that allows teams to integrate external UI components in a live production environment through a runtime layer, enabling UI updates without redeploying the core application and facilitating experimentation. It treats components as runtime contracts, allowing for multiple implementations across various frameworks, which can be managed remotely and independently. The platform supports runtime rollouts and segmentation, enabling controlled experiments and updates without affecting the host application's stability. Unlike micro-frontends, MyOp focuses on runtime orchestration and centralized UI control, providing a missing control plane for long-term management. The platform has been live for over a year, offering open-source tools and a freemium tier for developers, and aims to integrate AI-generated UI components seamlessly into existing systems.