Zeotap: Building a Privacy Compliant Customer Data Platform (CDP) with ScyllaDB

Zeotap, a customer intelligence platform focused on European marketers, transitioned its workload to ScyllaDB after exploring other technologies, driven by the need for GDPR compliance and the impending phase-out of third-party cookies by Google. Originally utilizing Google BigQuery, Zeotap faced challenges with sub-second latency requirements for real-time data processing. Subsequent efforts with JanusGraph and HBase addressed some issues but lacked full control over data models and adequate enterprise support. Ultimately, Zeotap adopted ScyllaDB, which met their technical demands, including sub-second latencies, enterprise support, and a mature monitoring stack. This allowed Zeotap to enhance its CDP capabilities, providing a more efficient and privacy-compliant data management solution while supporting complex customer journeys and personalized marketing experiences.